Create a Blog to Share Your Expert Knowledge and Provide Solutions

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When you create a blog you are actually opening up a two-way conversation between you and the 1.73+ billion internet users worldwide who are searching for solutions to their problems.

Right from the start it's important to be clear on which target market you want to offer solutions to. For example, the weight loss market is enormous and getting bigger as the western world pays little attention to good nutritious food in favour of fast food.

However, if you target everyone who is overweight, chances are you'll come up against a whole lot of other competition in this lucrative market and saturated market. A much smarter way is to choose a smaller segment of the large market, often known as a 'niche', and concentrate on people within those groups.

Create a blog to help you have an open conversation with those individuals and let them know you understand their problem.

For example, an interesting group could be those ladies who are preparing for their up-and-coming wedding. A bride-to-be often wants to shed those annoying extra pounds to look and feel good on their special day. Teenagers preparing to go off to college with lots of hang-ups about their weight problems are also an interesting smaller segment of a large market.

It is also a lot easier to target these smaller groups, as you can get into the mind of the individuals and really empathize with how they are feeling about their problem. For example, the bride-to-be will feel so much more confident on her wedding day if she has slimmed down and looks good. Alternatively, the teenager will not be embarrassed or worried they will be bullied or stand out from their peer group if they manage to lose their extra pounds.

Choosing to create a blog as your platform to reach out and help others can be very rewarding.

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Irene Houston is an Online Marketing Coach & Trainer who teaches new entrepreneurs how to market their online business FAST using technology helping them save time, money and effort.